In central Mexico, the practice known as GOMA Taller de Arquitectura has sensitively repurposed part of a 19th-century textile factory into a luxurious hotel by highlighting its beauty and pared-back grandeur
For its latest project, Hotel Hércules, GOMA Taller de Arquitectura, has given new life to a striking architectural gem. Having once served as a textile factory, today the building stands as a microbrewery and an enchanting hotel at the heart of Santiago de Querétaro in central Mexico. Carrying a powerful historical legacy, the hotel is a harmonious fusion of the past and present.
Established in 1846 by the Mexican textile innovator Cayetano Rubio, the historic complex was converted into a brewery in 2011, serving as both an economic and social nucleus for the area. In 2023, the site’s former warehouses, offices and workers’ lodgings were carefully converted into a hotel by Mexican practice GOMA, which now has an office in the complex.
“One of the primary goals of this restoration project was to revive the structure’s original character. It presented a unique set of challenges and opportunities that allowed our team to showcase its creativity and expertise,” explains Santiago Luján of GOMA. “Skilled artisans worked tirelessly to replicate intricate details, ensuring that the new elements blended with the existing ones,” he adds.
The hospitality project has 40 rooms, which are arranged around a courtyard, two restaurants, a volleyball court, pool, social club and spa. Offering generous, light-filled rooms, high ceilings and lofty spaces, the hotel promises guests a relaxing atmosphere. Inside, pine wood and rustic concrete tiles meet limestone, polished plaster and raw surfaces, many of which retain old paint. The modest materials skilfully blend the old with the new, offering a glimpse into the past.
Using locally sourced materials meant that GOMA provided the building with a second chance to tell its story. The scheme carefully blends with its surroundings, as most of the new materials mirror the local elements that characterise the area. “This deliberate choice not only integrates the hotel seamlessly into its environment but also pays homage to the region’s aesthetics,” says Luján.
Drawing inspiration from the urban context and natural landscape of the region, the hotel’s colour palette is subtle and modest. Its pared- down interior is enriched by green hues from thoughtful planting. For the interiors, GOMA worked with Patricia Hirschfeld of El Urdido, an interior design studio. “Patricia is an exceptionally talented designer; her creativity and meticulous eye played a pivotal role in bringing the hotel to life.”
According to Luján, Hirschfeld’s ability to adapt and transform spaces was instrumental in creating the hotel’s inviting, cosy and tranquil environment. Fortunately, she was able to find plenty of antique and mid-century pieces to bring warmth to the former industrial spaces.
During the project, GOMA extensively researched the factory’s history and retained much of what it found in situ: pieces of wood were turned into tables and old machines were repurposed as decorative elements. “Collaborating with preservation experts and historians added a layer of accuracy to our restoration efforts,” explains Luján.
“The restoration process itself was a delicate balance between honouring the factory’s industrial heritage and incorporating the modern amenities that are essential for a hotel. It was fulfilling to witness skilled artisans meticulously restoring worn-out features, replicating intricate details and sourcing materials to help maintain the building’s integrity.”
GOMA has more than 10 years of experience working on architecture schemes, and is continuously exploring new development paths and creative ideas. “We are always seeking projects where we can actively implement ideas that have the potential to make a positive impact on society. Our commitment extends beyond the confines of conventional design, as we strive to contribute meaningfully to the betterment of communities and the world at large,” Luján says.
It is fair to say Hotel Hércules has reinvigorated this remarkable industrial landmark in the Mexican city. By carefully tending to its unique legacy, GOMA has celebrated the heritage of the buildings here, while creating a breathtaking destination for locals and visitors alike. “The echoes of its past contribute to the distinctive character and charm that make Hércules a truly exceptional experience,” adds Luján.
Images by Cesar Belio and Arturo Ochoa
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