Nowy Styl and Kusch+Co, two leading brands in the office furniture industry welcomed visitors to their joint stand at Orgatec 2024. Together, they showcased over 20 new products from across the workplace categories, each designed to elevate user experiences and add vibrancy to workspaces, whilst enhancing functionality through quality design.
This year’s stand has been thoughtfully designed, aligned closely with Nowy Styl and Kusch+Co’s motto for the fair ‘Relations, Colour, Life’, which aims to encourage connections and cultivate interpersonal relationships in the workplace.
The array of innovative new products include:
Tri.ply: A versatile collection that features round poufs offering endless configuration possibilities. These pieces are perfect for adding a contemporary, stylish touch to any interior.
Versi: A multifunctional, intuitive product that adapts to various environments. With its broad colour palette and adaptable design, Versi encourages creative exploration and layout flexibility.
eComo: A height-adjustable desk with an electric lift, designed for ergonomic and efficient work. It promotes healthy habits and boosts productivity in modern workplaces.
Presented for the first time the Prox chair designed by Martin Ballendat – a new swivel chair in the Nowy Styl collection is designed to meet the evolving demands of today’s dynamic work environments. An office chair with superior ergonomics, easily adapting to the user thanks to specially designed shapes and an advanced mechanism. From the base to the top of the headrest, every part of the Prox chair says: ‘I’m here for you’. The design of the interconnected ellipses ensures that the visual aspect follows the highest level of comfort.
Prox Task Chair
Prox Task ChairA product highlight included Karim Rashid’s ‘Bound‘ soft seating collection by Kusch+Co where visitors had the opportunity to meet renowned designer Karim Rashid at a dedicated presentation. The Bound collection includes an armchair, sofa, and table and boasts a bold design that brings a sense of emotion to each space creating an unforgettable atmosphere. ‘All we have in life is each other’, remarks Rashid capturing the essence of the show – to encourage encounters, facilitate relationships, and support interpersonal connections.
Vibrant New Finishes to Inspire
In addition to innovative furniture, Nowy Styl and Kusch+Co introduced four new vibrant metal finishes: Violet Blue, Vermilion Red, Olive Green, and Ochre Yellow bringing energy and style to any workspace. In addition, new melamine and laminate finishes were introduced including Hamilton Oak, Grey Vicenza Oak, Natural Dijon Walnut, and Lincoln Walnut, adding elegance and warmth to the office environment.
This year’s Nowy Styl and Kusch+Co Orgatec stand was designed to facilitate establishing and maintaining relationships. Although it offered spaces for business meetings and networking, such as conference rooms, the stand mainly focused on soft seating areas that encouraged informal meetings. With more than 20 new products, visitors had the opportunity to discuss and explore the portfolio in depth with Nowy Styl and Kusch+Co experts.
Smile Chair by brodbeck | koepp design
Smile Chair by brodbeck | koepp designExploring Trends and Insights in Modern Workspaces
As work environments continue to evolve, Nowy Styl and Kusch+Co are focused on creating spaces that align with emerging trends, such as neurodiversity and community building. In response to the shift towards hybrid working and long-term planning in the post-pandemic world, the brands are conducting in-depth research to understand the needs and preferences of office users.
